Marketing

Hazardous Area Lighting Stock Investment by Thorne & Derrick

Stocking Spartan

Customer service is the backbone of our business and it’s lifeblood is our ability to deliver correctly specified, competitively priced and certified products from stock.

To support increasing client demand we have now expanded and increased our stock levels of the SPARTAN range of Lighting for Hazardous Areas manufactured by Raytec – this enables us to satisfy emergency replacement, planned upgrade and project-scale orders from customers working in the explosive atmosphere industries.

We hold in stock an extensive range of standard and emergency light fittings certified according to ATEX to provide safe lighting in Zone 1/2 (Flammable Gas) and Zone 21/22 (Combustible Dust) explosive atmospheres.

Thorne & Derrick are your proactive problem solvers experienced in succession planning for the replacement of obsolete, non-conformant and legacy equipment in hazardous areas – this is underpinned by the day-to-day distribution of Equipment for Explosive Atmospheres to provide safe power, light, heat and ventilation.

We can specify and supply – our COMPEX Trained Sales Team are competent and conversant with ATEX Certification, DSEAR Compliance and the correct technical specification of products and equipment for installation in the hazardous area industries, from conventional oil/gas to biomass sectors.

Reducing Your Carbon Footprint By Several Sustainable Shoe Sizes

Businesses are proactively aligning their hazardous area lighting upgrade with sustainability strategies to reduce carbon emissions and support ambitious carbon neutrality targets agreed by the EU in 2019 – the upgrade and investment in LED lighting by businesses in pursuit of zero emissions status by 2050 has led to several multinational companies to accelerate the replacement of now retrograde fluorescent type lights with modern-technology light-emitting diode (LED) light fittings.

In the drive to go green the fading glow of traditional light fittings is fastly being replaced by the brilliant “White Light” illumination of energy efficient, modern technology light-emitting diode (LED) lighting systems.

Thorne & Derrick International, based in the UK, were voted Winners of the Award for ‘Best Customer Service’ at the annual HazardEx Gala Dinner on 6th October 2021. The competitive Award category at the prestigious event was for providing excellent customer service over the last two years.

Terry McDonald said, “It was an honour to collect the award for Excellence in Customer Service on behalf of Thorne & Derrick – we have a robust reputation for supporting our customers with the replacement and upgrade of end-of-life equipment to deliver significant operational safety and process improvements to their project or plant.

Lighting for Explosive Atmospheres

From stock, we can offer an extensive range of lighting products certified to provide safe and reliable light in explosive atmospheres, including Flammable Gas (Zone 1/2) and Vapour & Combustible Dust (Zone 21/22) according to ATEX UKEX Directive – this includes:

Thorne & Derrick 

Specialist Electrical Distributors

Panels | Plugs | Isolators | Enclosures | Lighting | Control Stations | Motor Starters | Heat Trace | Gas Detection | Flame Detection | Process Instrumentation | Process Heating | Fans | Security Locking & Access Control 

Digital

How Can T&D Help?

T&D together with our external marketing agency can offer the complete digital marketing package which includes Electronic Direct Mail (EDM’s) to suit your needs, inclusion in our industry focused Infographics, and feature in our T&D brochures and digital flipbooks.

Our digital marketing campaigns supports and feeds into our social Media marketing strategy.

T&D are members of numerous online digital sharing platforms including NEPIC, NOF, T&D World & OilVoice to name a few.

In a nutshell

What T&D Can Do For You?

• Dedicated product or brand EDM’s to suit your needs or inclusion in more general EDM’s if best suited
• Feature in our industry Infographics next to your key product ranges
• Direct mail campaigns targeting key customers in our extensive internal database
• Blogs distributed to all relevant online digital sharing platforms as often as required (NEPIC, NOF etc)
• Feature in our brochures including our digital flipbooks

Digital Marketing Stats

Open Rates

Below shows the impressive stats for our latest EDM with Pfisterer.

Example EDM

Digital Flipbook

Opportunity to feature in our brochures which are available as a hard copy and a digital flipbook.

Infographics

Option for your brand to feature in our sector Infographics alongside your desired product offering dedicated to the below industries.

Online Digital Marketing Platforms

Our online platforms also help to strengthen our SEO Strategy by cementing our Google ranks.

NEPIC

North East Process Industry Cluster

(Chemical processing and Pharma industries)

NEPIC is an award winning membership organisation working with the chemical-using industries in the North East of England. Privately-owned and led by industry, we work to support our member companies to become successful and sustainable organisations in a collaborative business environment that helps them to grow.

NOF

(Oil/gas and renewable energy industries)

NOF is a business development organisation helping to make valuable connections between businesses in the global energy sector. We work on behalf of our members and our network of partners to put companies of all sizes in touch with the best and most innovative supply chain businesses in the UK.

OilVoice

OilVoice has the very best writers in the industry posting their opinions. They invite you to join them and publish your blog on our site. Made a discovery? Won a big contract? Share it with OilVoice readers on this free to use service.

T&D World

T&D World’s mission is to provide utility executives, managers, engineers, supervisors, operators and linemen with must-read information on the design, engineering, construction, operation and maintenance of the electric power-delivery system. This includes an in-depth understanding of transmission, distribution, substations, automation and power flow control. T&D World provides utilities with the insights and technologies to integrate distributed energy resources into the grid.

Social Media

HOW CAN T&D HELP?

T&D’s renowned marketing team can help create and share excellent content via our social networks mainly LinkedIn, Twitter and YouTube.

Articles, blogs and how to guides to name a few are shared daily helping to create brand awareness, launch products and support our SEO marketing strategy.

So please feel free to share our content, provide your own blogs and videos for sharing and follow our profiles to stay up-to-the-second up to date with the information shared by T&D.

IN A NUTSHELL

What T&D Can Do For You?

• Tailored LinkedIn posts shared via T&D profiles, T&D company page, T&D groups, and other associated relevant groups (see stats below).
• Twitter posts both scheduled and in real time
• Video optimisation via Youtube
• Pinterest Boards clearly showing product images, branding

Social Media Stats

LinkedIn

T&D use LinkedIn as their number one social media marketing tool. There is a wide range of opportunities to be explored within this platform including sharing blogs/videos/adverts etc via all T&D staff profiles, T&D’s very own LinkedIn Groups, other industry related LinkedIn groups and T&D’s company page boasting 20,000+ followers.

T&D Staff Profile Views

T&D’s LinkedIn Groups

Managed Groups that are our own have 14K+ members across 4 different groups which leads to a bigger audience and further lead generation.

LinkedIn Company Page Stats

LinkedIn Shared Update

Impressive Engagement Screenshot with Views from Target Accounts:

Twitter

T&D’s Twitter account has in excess 5,000 followers.

Youtube

T&D are able to optimise all your videos and ensure you get as many views as possible. The below video has racked up an astonishing 2 million plus views in the last 5 years.

SEO

How Can T&D Help?

T&D’s marketing team can help generate new business leads and opportunities by targeting organic search terms and ensuring your brand/product is providing lead generating organic ranks on Google for specific keywords.

Unbranded open spec inquiries could be coming your way with our dedicated SEO campaigns that are supported by our digital marketing strategy.

All pages can be tracked extensively via Google Analytics so you can see exactly how many clicks a specific search term is receiving. Working together we can tailor a plan which best suits your needs.

In a nutshell

What T&D Can Do For You?

• Ensuring your product range/brand is well optimised via targeted keywords on our websites
• Blogs campaigns (including guest blogs) help to support the overall keyword purpose
• Opportunity to gain Google Snippets increasing click through rates
• Improve your organic ranks for search terms of your choice
• Real time analysis and detailed data capture from Google Analytics
• Increase web traffic with anchor text links back to your website

Examples of T&D SEO Strategy

T&D are able to dominate the top results on Google for specific keyword search terms:

Below shows T&D organically ranking 1st and 2nd on Google and also occupying the top 2 positions for YouTube videos.

Or T&D can drive traffic to your supplier page on our website:

Featured Snippets are another important Google development that can help drive more traffic to a certain webpage for a specific search term:

Not only to we get featured snippets for products and brands but also key industry based search terms:

T&D can provide detailed analysis of targeted keywords and show web traffic curves via Google Analytics. Below shows the Google Analytics Curve for www.powerandcables.com since launch and the record number of visitors on the website at one time.